Amazon's owned company Zappos is one of the most creative e-merchant. They have about a year ago a new project in order to leverage Pinterest's success into a source of marketing and sales. The project was called Pintpointing. It allowed Zappos to propose product propositions based on Pinterests posts of one person.
Zappos already lets users share what they buy through Facebook Inc. (FB), Twitter Inc. and Pinterest. While consumers share more often on Pinterest than on the other two social networks, sales from Pinterest posts contribute the smallest amount of revenue, Young said.
Zappos users were 13 times more likely to share a purchase on Pinterest than on Twitter and 8 times more likely to share on Facebook than Twitter, Young said. Even so, posts on Twitter brought in the most revenue -- an average of $33.66 an order -- while Facebook posts garnered $2.08 per order and sales from Pinterest were 75 cents on average, he said.
Pintpointing is a real marketing one to one project, and I wonder if it really worked. Indeed, I have tried to look for concrete results to share with you, without success.
Nevertheless, I believe that such an experimentation is important, because indeed, proposing great proposals based on social media activities is probably a great marketing tool.
