Sunday, February 07, 2010

Carrefour Targeting India

The Indian market is a fascinating one, especially for retailers. The numerous population added to the fast economic dynamism makes it a great target for fast growth. Hence, group Carrefour, the second largest retailer in the world, is aiming the Indian market. Carrefour already is one of the leader of the Brazilian, Chinese market, and after having failed in Russia, a country where Auchan is already well settled, CEO Lars Olofsson declared during the Davos world forum his will to pursue the Indian market.

I believe this will be very interesting, but risky at the same time, as the Indian government is very conservative, and therefore it will be difficult to get in the market.