As the financial crisis is still being unfold, specialists start to predict us major trouble for the holiday seasons. Indeed, Chris Keating from Emarketer warns us it will be the "Weakest Holiday Since '91".
I actually believe that this christmas season will be the moment where we'll be able to measure the impact of the crisis on the population, affecting for a fact the overall consumption. It will also be pretty bad for retailers, that most of the time gets profitable around this date.
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