Sunday, October 19, 2008

Drive Thru Supermarket

Drive thru supermarketsThis is a new retail concept that has just appeared in France. It has been launched by Auchan, and is called Auchan Drive. The concept is basic, and I am surprise it has not been developed in the US: You order your grocery shopping online, you set a pick up date and time, and you go to the drive thru to get your food.

And it seems to work... What I have been also a little bit surprised, is the reason why people like the concept. Indeed, prices with this drive thru system is exactly the same than the regular supermarket. However, people believe they are saving money, because they are not distracted by the different sales and promotions that are in the store. That means that actually they are not really saving money, but that they are so afraid to get tempted to buy other products that they spend less.
It is actually pretty true, as the large amount of references in a supermarket might be the cause of waste of time and stress due to the complexity of the decision making process for every day life products.

Also, I don't believe it makes the shopping process any faster, as ordering online so many items could be pretty long.

I think also it is strange that retailers want to develop such a concept. Indeed, it requires a lot of employees to pack up the groceries into the customer's kart. Also, one of the key idea of category management is to sell additional products to get better margins. By doing that, they therefore on purpose get rid of one of their tool to increase sales.

Also, one more thing: Why in the US, the country which is specialist in drive-thrus, the concept has not become popular? I would like someone to explain me why.

And you, what do you think? Is this a good idea? What is for sure is that the concept is innovative, original, and time will bring answers to my concerns.

3 comments:

  1. I think this idea is very nice because users do not have to waste time and energy to buy groceries, at the same time the community work 'll undisturbed....

    ReplyDelete
  2. Anonymous10:22 PM

    Sign in along with your Xbox 360 Stay account, or generate
    your new account after creating your own selection. Heck, you can even use Internet Explorer if you really want to.
    One and only thing superior to System is almost certainly
    Console Take up residence, given it grants the opportunity to relax and play along contacts -and complete unknown people to from
    the globally.

    Visit my blog post; microsoft points for free

    ReplyDelete
  3. Anonymous1:40 AM

    Cellulite is an unsightly dimpled appearance, especially around the thighs.
    The folding action Endermologie creates causes the connective issues to stretch.
    Also, if you are being treated by a physician for any type of medical condition, it is important
    to let the office know.

    Also visit my blog post :: Cellulitis treatment

    ReplyDelete