Saturday, June 23, 2007

Working by referral to improve your customer relationship management


Customer relationship strategies tend to consider customers as the main asset of a company, since he is the originator of turnover. Therefore, we need to treat him the best as possible, which requires time and devotion.

I learnt a new system to provide this time to your customer. It is close to the word of mouth, but in the end a little bit more advanced. Looking for new customers takes time but necessary for your business to grow. So what about if it was your customer that would find new customers for you? If you are so good at treating your customer well, they are the first to value your quality. Obviously, the people that would be referred to you would have about the same profile than your current clients that have brought you them.

That is the concept of working by referrals. This is a technique that is trendy in the real estate market. That is the technique of Bryan Buffini, an infamous coach of this business sector, that has based his success on this working technique. The sales manager has to constantly develop the will of its clients to give referrals to him.

That is very interresting how it works, and therefore, I invite you to log on this website, to see the techniques and processes of this strategy.

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