Thursday, March 29, 2007

The true story of Yahoo answers

Do you know why and how Yahoo answers has been developped?
I have met during Dauphine's forum a manager of Yahoo!. I talked with her about jobs the company was offering, and then we started to talk about yahoo answers development. Thus, yahoo answers has been developped... For the Korean market.

Korean language is very different from other languages, and the keyword search as it is common in other countries was impossible. Due to the Korean language complexity, they had to develop a new form of serach engine, based on questions. And that is how Yahoo decided to create a concept, where people would answer to questions to help out web visitors to have information.

To me, this example show how Yahoo has been able to succeeded, because they have adapted their product to the Korean market.

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