I wanted to give to american Internet businessmen an overview of a french success story : matelsom. I wanted to talk about that since I know the cousin of this company's president, and also because we talked about that in class.
Matelsom is a direct marketing company selling beds and mattres. They started around ten years ago, advertising in the Parisian Metro. Now, thanks to an innovative way of distribution and customer service proposal, the company is one of the leader in the Parisian market. Thus, whereas most of the companies propose beds and mattres within 1 to 2 weeks, matelsom delivers in 24 to 48 hours. Thanks to an excellent supply chain that allows them those delivery times, matelsom succeeded in challenging big retailers such as Conforama, or But. It shows first of all the importance of customer service, especially logistic importance in e commerce. But also that with a few money and great ideas, even nowadays we can create innovative on line businesses.
The next question that the company has to face is their ability to spread their idea out of Paris, which will requires more wharehouses and a more complex logistic strategy, to target people living outside of towns. In my opinion, this company should develop their activities around big other french towns such as Lyon, Bordeaux or Marseille...
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